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Home Past WorkLIFEBUOY – GLOBAL HANDWASHING DAY

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LIFEBUOY – GLOBAL HANDWASHING DAY

Brand Engagement

Lifebuoy celebrated Global Handwashing Day’s 10th anniversary with Singapore’s biggest handwashing campaign for pre-schoolers organised by Giraffe Consulting Asia.

This campaign, together with My First Skool (NTUC pre-schools) and Health Promotion Board (HPB), had impacted over 132 pre-schools and over 10,600 pre-schoolers, educating the future generations on the correct handwashing habits to protect oneself and prevent the spread of diseases.

The campaign was delivered in a fun-filled manner through story-telling, song & dance to deeply-root the good habits in the young minds.