Kendamil, a new infant formula brand hailed from England, hit Singapore shores on Feb 2019. With little presence and experience in the highly competitive market, an agency with experience and successful track record in the industry is required. SuperMom‘s strong understanding of the market and its consumers helped shape a series of digital marketing campaigns with Kendamil which included editorial features, micro influencer marketing and social media marketing.
Kendamil had launched its brand officially at SuperMom Baby Fair on 16 March 2019 which was graced by the British Commissioner.
SuperMom is continuing its effort to further generate parents’ interests in the brand.