A market leader in both Singapore and Malaysian’s the grooming retail industry, Beauty One manages distinguished brands such as Yun Nam Hair Care, London Weight Management, New York Skin Solutions, Dorra Slimming, Shakura Pigmentation Beauty, Jonsson Protein Healthy Hair Growth and Victoria Facelift.
As Beauty One continuously look to expand their clientele base, they also want to reach out to a niche but sizable market segment i.e. mothers who have just given birth. SuperMom was engaged to reach and influence this target market via social media as well as SuperMom’s community platforms which host over 100,000 new mothers. We also managed the micro influencers marketing campaign which documented and publicised the success stories of their treatment with Beauty One.