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SUNSHINE BAKERIES

Brand Engagement

Founded in 1930, Sunshine Bakeries has produced products enjoyed by multiple generations of Singaporeans. From humble beginnings, Sunshine Bakeries was Singapore’s first commercial bakery operating from a shop-house in Geylang. Currently, Sunshine offers an extensive selection of products for every occasion; from bread, rolls and buns to frozen convenience foods like pizzas, pies and éclairs.

To raise further awareness about the benefits of good nutritional habits and of wholegrains in our diets, Rise & Shine created an educational programme aimed at primary school students. The programme also featured an original fun aerobics routine to teach the children about the importance of exercise. We facilitated the programme throughout MOE schools, utilizing its strong school partnerships and the Sunshine branded programme saw more than 10,000 student participants.