Known for their multivitamins and supplements for kids, Scott’s is a familiar choice for parents looking to boost their children’s mental and physical development. Scott’s products contain DHA which supports brain development and function, essential vitamins A, D and C as well as Calcium for strong bones and teeth. Scott’s aim was to educate parents about children’s nutritional needs. Rise & Shine executed this through creation of editorial content, featuring Scott’s DHA Gummies and how they can play a part in meeting the growing needs of healthy and bright children. Apart from creating digital content, Scott’s also leveraged on Rise & Shine’s extensive partnership with pre-schools in Singapore. We created a special edutainment programme for pre-schoolers, teaching them about the different vitamins and nutrients as well as their functions! This programme ran from July-November 2017 and impacted over 5000 kids and adults.