Pampers Pure is the first sustainable diaper collection in the world that combines natural with style. Featuring a unique top sheet material made from a plant-based blend, Pampers Pure was launched with SuperMom at Vineyard in Hort Park. It was a media launch that saw a total of 80 guests from media such as 8 days, CLEO, Singapore Tatler, Mummyfique, Asian Parents and more, as well as retail customers such as Lazada and Redmart. About 10 – 15 Key Opinion Leaders also attended.
SuperMom brought the launch of Pampers to its community via ambassador engagement and word-of-mouth. There were a total of 10 ambassadors attending the event, and those who did not attend received a PR kit as well and covered the event.
SuperMom conceptualised the entire event theme from the venue décor, to the PR Kits as well as press releases, and managed media liaison and media invites. Event venue sourcing and management of F&B during the event, as well as logistics, management and execution of event on event day. Prior to the event, SuperMom also managed and built the Pampers Pure SG website.
The Pampers Pure Media Launch was a success because it brought pinterest to life with the event décor that was pulled off by the team in a mere 2 weeks. Also, the media launch was planned and executed within 3 weeks, with many top tier mainstream media attending the event. The event was covered digitally through all the closed groups, Whatsapp groups and EDD groups extensively by Supermom ambassadors and KOLs.