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MILO – WELLNESS DISCOVERY PROGRAMM

Brand Engagement

MILO has established a longstanding position as the leading healthy breakfast beverage in Singapore and has led various public initiatives to promote health and wellness.

Rise & Shine has refreshed MILO’s approach in influencing the younger generation to lead a healthier lifestyle through a nation-wide campaign crafted by the team.

This campaign is done in collaboration with MILO and Health Promotion Board (HPB) and has visited over 200 primary schools across the island, impacting over 300,000 students since 2015.

The programme is still running and is well-received by both students and teachers, owing its success to the informative and interactive content.