The Heinz Family Day Out saw a record turn out of over 1000 families with 2017 babies - this event was specially curated for Heinz Babies and our partners to celebrate the first milestones of our little tots!
A new record was also set for the greatest number of babies eating Heinz organic puree together - all our participants went home with a special Heinz gift pack and an awesome $50 goodie bag fit for our baby Kings and Queens!
This event was exceptionally meaningful for Heinz Babies - which celebrates its leading role as one of the preferred baby foods of Singapore mothers. Celebrating its quality and new organic pouch range, Heinz Singapore also conducted atrium sales for existing Heinz parents to top up their stash of yummy delicious Heinz baby foods and for new weaning parents to purchase the new Heinz organic ranges with ease.
SuperMom was responsible for curating the entire weekend programme, marketing the event to its database of parents with 2017 babies and executing the entire show! Our event conceptualisation skills were put to the test and securing of vendors and venue was no easy feat but we pulled it off much to the delight of our participating brands and partners!