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H&M Kids Dance Challenge

Brand Engagement

The 2018 H&M Kids’ Spring Collection launch celebrated the vibrancy of youth, individualism, movements and style. Together with H&M, Rise & Shine curated the Kids Dance Challenge which displayed some of the best young talents from Singapore, through an invigorating dance competition.

Daring the youths to express their passion for fashion and dance— this campaign also showcased the dancers wearing the latest Spring Collection which offered easy to wear clothing pieces that are comfortable and stylish for children.

The campaign was also featured online and drew great attention with more than 100,000 views.