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Home Past Work Fisher-Price Think N Learn South East Asia Tour

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Fisher-Price Think N Learn South East Asia Tour

Brand Engagement

Fisher-Price celebrated its annual Think N Learn series education tour around South East Asia and naturally, Singapore’s parenting community was a significant audience for them. For Singapore, SuperMom and Rise & Shine took charge to organise a PR cum Public seminar on nurturing critical skills with ambassadors and parents of 6 mths to 24 mths toddlers, all in the span of 2 weeks.

To maintain a fun and edu-taining concept while breaking the usual mould of a seminar, the event was set to be a mega playdate with the parents on 14 April 2018. SuperMom and a group of mummy ambassadors lead the charge to share photos of the event in various micro-communities within the parenting space, achieving over 200,000+ views for this event via parenting groups and the SuperMom Community page.

Graced by Dr Deborah Weber, Director of Early Childhood research, it was a Saturday afternoon filled with learning, laughter and most importantly, bonding between parents and little ones over the Fisher-Price Think N Learn series.

It was the largest and most fulfilling yet for the Think N Learn team in its SEA expedition and will only get even better the next round with Team SuperMom and Rise & Shine