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Dettol Primary School Education Campaign

Brand Engagement

For over 80 years, Dettol strives to ever better personal hygiene and cleaning solutions around the globe.

Partnering with Health Promotion Board (HPB), our team launched an island-wide campaign with the aim of educating primary school children the significance of proper hygiene and the backlashes of poor hygiene. The campaign was extremely well-received by MOE schools and Dettol’s branding as well as its educational messages had impacted over 50,000 children.