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Parenting For The Future

Brand Engagement

Parenting For The Future is a flagship event produced by Aptamil, Danone Singapore for the past 3 years to engage their customers and share valuable parenting insights to new generation of mums & dads.

The client was also looking for innovative ideas to add to the programme that could provide a new, trendy way of engaging with young parents without losing the education focus.

We were successful in refreshing the seminar concept by introducing a mix of games, parenting personality tests and educational presentations. Rise & Shine was also the main marketing platform for this event which garnered more than 600 parents in attendance, making this one of the biggest parenting seminars for toddlers & babies!