Past Work

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Abbott First Mums’ and Dads’

Brand Engagement

A mainstay in the parenting events calendar in Singapore, the First Mums’ and Dads’ Congress is a flagship event produced by Abbott Laboratories and Thomson Medical Centre for the past 11 years.
It was a priority to bring newly pregnant parents to the event, and the client found themselves in need of new innovative programming that could provide a fresh, new, trendy way of engaging with the new parent while focusing on childbirth education and the importance of nutrition. In came SuperMom to the rescue! We listened to the clients’ objectives, put together our thinking caps and viola! We brought life to this event and delivered over 800 participants to attend this event!

The 12th FMDC was never like before - with an interesting mix of interactive games, educational presentations by healthcare experts and valuable engagement and conversations with the participating brands - all participants and brand partners went home really satisfied!